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SEO for Travel Website


They were always well on time in terms of deliverables.

Client’s Clutch Review


Project Feedback

The client was pleased with the results of the project — keyword rankings improved by 60%, page loading speed was reduced to five seconds, and a total of 500 backlinks were created. Software Pro ensured a smooth experience by delivering quality work on time. They were also professional and flexible.

They were always well on time in terms of deliverables.

Client Rating

Quality: 5.0
Cost: 5.0
Schedule: 4.5
Would Refer: 5.0

Project Feedback

Project Summary

Software Pro was hired to handle the SEO of a travel website, with the goal of improving searchability. Additionally, they provided UX design recommendations and enhanced the site's loading speed.

  • price tagSEO & PPC
  • price tagMay - Sep. 2021
  • price tagLess than $10,000
client Client

Founder & Strategist, Travel Website

Buildings About

I am the founder and strategist for our travel website that caters to premium and luxury tours in Pakistan

users Employees


Location Location

The Client

? Please describe your company and your position there.

"I am the founder and strategist for our travel website that caters to premium and luxury tours in Pakistan"

The Challenge

? For what projects/services did your company hire Software Pro, and what were your goals?

" We were growing our digital marketing presence and wanted to ensure discoverability and great user experience. "

The Approach

? How did you select this vendor and what were the deciding factors?

" We followed a referral on Upwork and spoke to the vendor a couple of times. Their professionalism, control of the project flow, and flexibility to adjust to our needs is what made us decide to proceed."

? Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

" We had a four month scope. Each month with its KPIs. From site and business audits to ensuring technical SEO compliance, from checking competitive landscape and keyword research to scaling and applying keyword suggestions and metas for discoverability, from off-site link building and blog posts and towards improving our search rank scores, and finally on recommending site UX and page speed improvements."

? How many people from the vendor's team worked with you, and what were their positions?

" There were 7-8 team members. This included business audit, SEO strategy and tactics, and then the front end development side of work."

The Outcome

? Can you share any measurable outcomes of the project or general feedback about the deliverables?

" Keyword ranking increase of 30-60% on the top 100 pages for all top and targeted keywords More than 10 blog posts created as value add, and more than 500 back links created. Page load speed improved from 8 to 5 sec."

? Describe their project management style, including communication tools and timeliness.

" They managed everything on the Basecamp app which also connects on email, and work is delivered through Google sheets. They were always well on time in terms of deliverables."

? What did you find most impressive or unique about this company?

" They are professional. Always thinking about client interests first. And flexible enough to accommodate any out of scope or extended tasks. If not by action then by advise."

? Are there any areas for improvement or something they could have done differently?

" Integrate Google sheets more into the work flow. It will help with faster and more informed results."

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