Software Pro - AI Consulting + Engineering
New York City AI Consulting and Software Development
The purpose of a business is to create a customer. Not more code. Software Pro works with fast-growing companies and enterprises that have outgrown their technology and are paying for it in ways their accounting system cannot quite name.
Operating since 2015 · New York City
The Thesis
The purpose of a business is to create a customer. Not more code.
We measure our work by what we convince you not to build.
Software Pro · Founded 2015 · New York City
What We Actually Do
Most companies do not have a software problem. They have a decision problem.
The average fast-growing company is sitting on three to five technology decisions that are quietly compounding into debt, technical, financial, and organizational. You hired developers. You shipped features. You moved fast. And somewhere between sprint four and Series B, the product became something nobody on your team fully understands anymore.
That is the moment Software Pro exists for. We do not arrive to add. We arrive to audit what is there, retire what is draining the business, and build only what is genuinely missing.
Engineers who think like operators. Consultants who can actually ship.
Audit Question
What are you building that you should not be?
Efficiency is doing things right. Effectiveness is doing the right things.
The Perspective Behind the Practice
Twenty years in enterprise software teaches you one thing. Technology serves the business, not the other way around.
Hamid Mahmood has spent two decades not observing enterprise software, but building it. Two decades produces a particular discipline, a very slow threshold for being impressed by technology, and a very high standard for whether it earns its place.
That discipline is the founding philosophy of Software Pro. We do not chase what is new. We ask what is necessary. Every engagement, from a seed-stage startup to a Fortune 500 migration, runs through the same rigor: a clear definition of what the technology must deliver, honest counsel on what it does not need to do, and accountability for results long after launch.
What Guides Every Decision
A company without a clear purpose is just an organization that keeps itself busy.
The most important question any organization can ask is not what it does, but why it exists and who it serves.
Vision
To Make Technology Earn Its Place
The future we are building toward is one where technology in a business exists because it solves something real, not because it was available. Every company deserves software that works for them, not the other way around. We intend to be the agency that proves this is possible at scale.
Mission
To Deliver Measurable Outcomes, Not Just Code
Our mission is not to ship software. It is to improve the businesses of the companies that trust us with their technology. Every engagement opens with a measurable definition of success, and does not close until that definition is met. That is a harder standard than most agencies accept. We accept it deliberately.
Collaboration
Partnership Built on Shared Accountability
We do not believe in the vendor relationship. Vendors deliver. Partners are accountable. Our engineers work inside your team, not alongside it. They attend your standups, use your tools, and carry the same definition of success that you do.
Our Values
The principles behind every line of code, every client relationship, every decision.
Values that cost nothing to hold are not values. They are decorations. Each principle below has required us to say something a client did not want to hear, or walk away from work that did not meet the standard.
Excellence
We hold ourselves to the highest engineering standards. Every line of code is reviewed, tested, and optimized. Not because a client will always notice, but because we will. The standard exists whether or not it is observed.
Clarity Before Code
Before a single line is written, we map what exists, what it costs, and what it is actually producing. Most clients find something unexpected in this phase. That is the point. The most expensive software is the software that should not exist.
Embedded, Not Adjacent
Your team does not get a vendor. They get engineers who attend your standups, work in your tools, and are accountable for outcomes, not deliverables. We embed inside your team, not beside it.
Decisions Over Features
We integrate AI and new technology when it solves something real. Every capability we deploy carries a measurable business case before it is built. Not every problem is a software problem. We will tell you when it is not.
Ownership Beyond Launch
We stay accountable through adoption, performance, and the inevitable moment when the real world meets the product plan. Every engineer is invested in your success from day one, and remains so long after deployment.
Honest Counsel
The most valuable thing a technology partner can offer is not execution. It is judgment. We will tell you when an idea is not ready, when a budget is not sufficient, and when a different approach would serve you better. That honesty is the service.
Our People
Meet Our Team
A team of experts driving innovation and growth.
Hamid Mahmood
CEO & Founder
Malcolm Friedberg
Mentor & Consultant
Ahmad Butt
Managing Member
John Bortoletto
AI Consultant
Umar Butt
Co-Founder
Chuck Harris
IT Consultant
Jeffrey Johnson
Marketing Consultant
Zain Amin
Managing Member
Jenilyn Cole
Head of HR
Asim Naeem
Chief Strategist
Zunair Hasan
Head of Operations
Gulraiz Sultan
Head of Talent Management
AI is not a feature you add. It is a decision about where human judgment belongs.
There is a version of AI-first that means your developers use Copilot and your agency updated its website in 2024. That is not what we do. Every engineer at Software Pro operates inside AI-augmented workflows as a standard, not a novelty.
Beyond internal workflows, our dedicated AI practice builds custom LLM integrations that work inside your existing systems, RAG pipelines that make your institutional knowledge queryable, and ML models trained on your data, not generic benchmarks.
What decision does this automate, and is that a decision worth automating?
Awards and Recognition
Recognition earned in the market is the only kind that means anything.
These awards reflect verified client outcomes, engineering standards, and growth measured against the industry. We include them as evidence that the standards we hold ourselves to are legible to others.
Clutch
Top Software Development Company in New York City
Verified — Verified by client reviews
IAOP
Best AI Development Partner, International Association of Outsourcing Professionals
Verified — Global recognition
Deloitte
Fastest Growing Technology Company, Deloitte Fast 500
Verified — Growth verified
GoodFirms
Top Custom Software Developers, GoodFirms Global Rankings
Verified — Industry ranked
The Record
Numbers without context are decoration. Here is what ours actually mean.
Every metric below reflects a real pattern across 500 projects and nine years of operation. We present them not as marketing claims, but as the kind of evidence a serious company should expect from a serious agency.
Enough pattern recognition to know when a problem is unique, and when it is the same problem with a different name.
In an industry where clients are conditioned to expect disappointment, this number means something.
Most clients who leave do so because they have been acquired or shut down. Not because they found something better.
Two decades building enterprise software gives us the pattern recognition to know what works, and the discipline to say no to what doesn't.
Client Verification
What clients say after the project ends is the only measure that matters.
"They designed and developed the entire platform from scratch and provided continuous application support. We are already in talks for another project."
Phillip Tyler
Founder, Kreative Bugs
Brisbane, Australia - Verified on Clutch
"Clear communication, timely delivery, post-launch support that actually worked. They delivered a robust, scalable product and then trained us to manage it ourselves."
Daniel Foster
Manager, Bulvar Global
Lisbon, Portugal - Verified on Clutch
"Software Pro helped us where other teams could not. One client site saw a 13% organic increase within one month. They always deliver and consistently exceed expectations."
Michael Bennett
Executive, Custom Digital Solutions
Charleston, SC - Verified on Clutch
Accountability is easier when geography makes disappearing inconvenient.
Most development work happens remotely. That is fine. Most development relationships fail not because of time zones, but because of distance. The kind that builds when a client cannot read a room and an agency cannot read a client.
You can call us. You can walk in. You can sit across a table from the person responsible for your product. That is, it turns out, still rare in this industry.
420 Lexington Ave, Suite 300, New York, NY 10170
(347) 719-4581 - [email protected]
