Ruby
Developer Happiness at Scale, The Language That Powers the Modern Web
Ruby and Rails pioneered the modern web framework with convention over configuration, DRY principles, and developer ergonomics that still haven't been matched. We build and scale Rails applications for product teams that need to ship fast and maintain clean codebases as they grow.
class ArticlesController < ApplicationController
before_action :authenticate_user!
before_action :set_article, only: [:show, :update]
def index
@articles = current_user.org.articles
.includes(:author, :tags)
.order(published_at: :desc)
.page(params[:page])
render json: ArticleSerializer.new(@articles)
end
private
def set_article
@article = Article.find(params[:id])
end
endKey Strengths
Why Ruby on Rails still ships founder-led SaaS, marketplaces, and B2B products faster than any alternative we use.
Convention Over Configuration
Rails decisions are pre-made, covering file structure, naming, and database conventions. New engineers are productive in hours, not weeks.
ActiveRecord ORM
ActiveRecord's expressive query interface, migrations, callbacks, and validations make database-heavy applications fast to build and easy to read.
Full-Stack in One Framework
Routes, controllers, models, views, mailers, jobs, and WebSockets: Rails covers the full application stack in a single coherent framework.
RubyGems Ecosystem
Devise for auth, Stripe for payments, Sidekiq for jobs, Pundit for authorization, Draper for decorators: mature gems for every common product requirement.
Hotwire and Turbo
Rails' Hotwire stack enables single-page-app-like experiences without JavaScript frameworks, reducing frontend complexity for content-heavy applications.
Startup Proven
Airbnb, GitHub, Shopify, Basecamp, and Stripe all started with Rails. It's the default choice for teams optimizing for speed-to-market.
Your Rails vs Alternatives Questions, Answered.
Direct answers on where Ruby on Rails still wins in 2026 and when Python or TypeScript alternatives are the safer call.
Is Ruby on Rails still a good choice for new web applications in 2026?
Get a Rails versus alternatives consultation.
Talk to a Rails engineerWhat We Build With Ruby
Production Rails platforms we have shipped for SaaS, marketplaces, e-commerce, and growth-stage startups.
SaaS MVP to $10M ARR
Rails is the fastest framework to go from idea to paying customers. Combine with Stripe, Devise, and Sidekiq for a production-ready SaaS foundation.
Two-Sided Marketplace Platforms
Build buyer/seller marketplaces with Rails' strong relational modeling, complex state machines, and payment flow handling, proven at companies like Airbnb.
Custom E-Commerce Platforms
Spree Commerce and Solidus are production-grade Rails e-commerce frameworks. We build custom stores, product catalogs, and fulfillment integrations on proven Rails foundations.
Rails Scaling and Modernization
Scale existing Rails applications with caching strategies, database optimization, background job architecture, and API extraction, without a costly rewrite.
Ruby at a Glance
Where Ruby sits today on performance (YJIT), scaling, and the workloads Rails handles best in production.
Ruby on Rails is the right choice when:
Great fit for
Consider alternatives when
Ruby Stack & Integrations
The Sidekiq, Hotwire, Devise, ViewComponent, and Postgres stack we pair with Rails in production.
Software Pro's Ruby Track Record
Headquartered in NYC, Software Pro ships Ruby in production across FinTech, Healthcare, SaaS, and Enterprise clients, with real benchmarks, clean architectures, and zero shortcuts.