Software Development for Media & Entertainment Companies
Streaming, headless CMS, and AI editorial tools for broadcasters, publishers, and OTT platforms. Sized for launch-night spikes, not average load.
No commitment requiredResponse within 24 hours
Common Challenges
We Understand Media & Entertainment Engineering
Media platforms get judged on premiere night, not average load. The challenges we help broadcasters, publishers, and OTT teams work through.
Global Scale & CDN Performance
A live premiere can take you from 5,000 concurrents to 5 million inside ninety seconds. Origin shielding, mid-tier caches, and the rebuffer ratio on the last mile decide whether viewers stay or post complaints. One CDN is a single point of failure on the worst possible night.
Content Monetization Complexity
AVOD, SVOD, FAST channels, transactional rentals, hybrid bundles, partner billing through Apple, Google, Amazon, and Roku, and regional pricing in 30+ currencies. The entitlement service is the actual product surface, and getting it wrong is how viewers see content they did not pay for or get locked out of content they did.
Rights Management & Geo Blocking
Rights are time-bound, territory-bound, device-bound, and frequently sub-licensed mid-window. A title that is legal at 8pm in Toronto can be illegal at 8:01pm, and the system has to enforce that without dark catalogs or 'why did this disappear' support tickets. VPN detection, IP geolocation accuracy, and concurrent-stream caps are the hard parts.
AI Content Discovery
Engagement falls off a cliff when the home feed shows the wrong fifteen titles. The work is not the ranking model. It is cold-start handling for new subscribers, the catalog-side metadata you need before anything can be ranked, and the editorial overrides that let humans pin a premiere above whatever the model wanted to surface.
What We Build
Media & Entertainment Engineering Capabilities
Engineering capabilities for streaming, transcoding, content recommendation, rights and royalty, and AI editorial tooling.
Video Streaming Platforms
HLS and CMAF-DASH packaging, per-title ABR ladders, multi-CDN steering with real-user quality switching, low-latency LL-HLS or LL-DASH for live sports, and rolling DVR with catch-up windows that match each rights deal.
Content Management Systems
Headless editorial CMS with version control, AI-assisted tagging and chapter generation, rights-aware metadata, and multi-surface publishing across web, app, OTT, social, and partner feeds from a single workflow.
AI Recommendation & Discovery
Two-tower retrieval, gradient-boosted re-ranking, semantic search across titles, cast, and synopses, and the editorial control plane that lets programmers override the model for tentpole launches without disabling personalization for everyone else.
DRM & Rights Management
Multi-DRM packaging (Widevine, FairPlay, PlayReady) through EZDRM or BuyDRM, forensic A/B watermarking for piracy attribution, concurrent-stream enforcement that accounts for the legitimate 'two TVs in one house' case, and rights expiry that flips at the contracted minute.
OTT Apps & SDKs
Native players for iOS, Android, tvOS, Fire TV, Roku, LG webOS, and Samsung Tizen, with offline downloads under DRM license expiry, background audio for sports radio fallback, and Cast / AirPlay flows that survive ad breaks without restarting the session.
Advertising & Monetization
Server-side ad insertion for VOD and live, VAST and VMAP integration with SSPs (FreeWheel, Magnite, PubMatic), prebid header bidding for web inventory, subscription billing with proration and pause flows, and partner billing through Apple, Google, Amazon, and Roku stores.
Your Entitlement System Questions, Answered.
Direct answers on the four capabilities a flexible entitlement system needs to support modern content monetization without billing disputes.
What does a flexible entitlement system need for modern content monetization?
Book an entitlement architecture review.
Talk to a media engineerTech Stack
Technologies We Use
The Go, AWS Media Services, FFmpeg, and multi-CDN tooling we reach for on production media work.
Compliance & Standards
Built to Meet Regulations
Engineering practices aligned with DRM standards, GDPR, COPPA, and the rights and royalty controls media buyers audit.
The Software Pro Difference
Why Choose Software Pro
The reasons engineering leaders keep coming back, told the way we'd tell them in the room.
NYC Headquartered, Global Talent
420 Lexington Ave, Suite 300. NYC based agency accountability backed by 200+ globally sourced engineers and developers.
2 Week Team Spinup
From signed contract to productive engineers in 10 business days. We've done it 200+ times.
95% Retention Rate
Our engineers stay because we treat them right. Low turnover means consistency for your project.
Zero Risk Trial
Every engineer comes with a 2 week trial. Not the right fit? We replace them in 48 hours, no charge.
US Time Zone Alignment
6 to 8 hours of daily overlap with every US timezone. Real time collaboration, not async handoffs.
8000+ Projects Delivered
From Series A startups to Fortune 500 enterprises. We've seen every challenge and solved it.
Our Media & Entertainment Engagement Process
A delivery process built for launch-night scale, with load testing at multiples of expected concurrency and rollback rehearsed before any premiere.
Discovery & Planning
Deep dive into your goals, users, and technical requirements. We define scope, timeline, and success metrics.
Architecture & Design
System design, wireframes, and prototypes. We validate the approach before writing code.
Agile Development
Two-week sprints with bi-weekly demos. Continuous integration, code reviews, and transparent progress.
Testing & QA
Automated testing, manual QA, performance testing, and security audits on every release.
Deployment & Launch
Zero-downtime deployment to production with monitoring, alerting, and rollback capabilities.
Optimization & Support
Post-launch monitoring, performance optimization, and ongoing feature development.
Client Reviews
What Our Clients Say
"Software Pro took off the workload of production from our shoulders entirely. They designed and developed the entire platform from scratch and provided continuous application support. We're already in talks with them for another project."
E-Commerce Development & Application Support
Phillip Tyler
Founder, Kreative Bugs
"Their commitment to clear communication, timely delivery, and post-launch support truly impressed us. They delivered a robust, scalable website with visually stunning design. Post-launch training and troubleshooting ensured we could manage everything independently."
Web Development & UI/UX Design
Daniel Foster
Manager, Bulvar Global
"Software Pro helped us where other development teams couldn't. One of our client sites saw a 13% organic increase within one month of their technical work. The team always delivers on time and goes above and beyond to meet expectations. They are amazing!"
Custom Software Development & Web Optimization
Michael Bennett
Executive, Custom Digital Solutions
Opens clutch.co, the world's leading B2B review platform
Common Questions
Questions media, publishing, and streaming teams ask before they engage on launch-night scale work.
Can you build a streaming platform from scratch?
How do you handle live streaming at scale?
How do you build personalized content recommendations?
What DRM solutions do you implement?
What does a typical launch engagement look like?
Keep Exploring
Related Services
Capabilities that pair naturally with media engagements, from cloud video infrastructure to AI content tagging and mobile apps.