Collective Voice Creator SaaS Platform
Software Pro built Collective Voice's creator-facing SaaS dashboard, enabling influencers and brand managers to launch, track, and optimize campaigns at scale with real-time analytics.
Overview
About This Project
Collective Voice connects content creators with global brands for sponsored campaigns. As the platform scaled, their existing tooling could not keep pace with the volume of creator partnerships, campaign workflows, and reporting requirements. They engaged Software Pro to design and build a purpose-built SaaS dashboard that would give both creators and brand managers a powerful, intuitive command center.
The Problem
What Needed Solving
Influencer marketing at scale is operationally complex. Collective Voice needed a system that could manage hundreds of active campaigns simultaneously, give creators real-time visibility into their performance and earnings, and give brand managers the controls to launch, approve, and analyze campaigns without engineering support.
Multi-Tenant Role Architecture
Supporting creators, brand managers, and admins with completely different workflows and permissions within a single platform.
Real-Time Campaign Analytics
Aggregating impression, click, and conversion data from multiple social platforms (Instagram, TikTok, YouTube) into a unified dashboard in near real-time.
Creator Payout Automation
Automating performance-based creator payouts with complex calculation logic, tax form collection, and multi-currency disbursement.
Campaign Approval Workflows
Building a structured content review and approval workflow that kept campaigns on schedule without becoming a bottleneck.
Our Approach
How We Solved It
Software Pro built a multi-tenant SaaS platform in React with a GraphQL API backend. We designed separate role-based interfaces for creators and brand managers, integrated with social platform APIs for performance data ingestion, and built an automated payout engine using Stripe Connect for disbursements. The campaign management workflow included configurable approval stages, automated status notifications, and a brand manager dashboard with real-time campaign ROI tracking.
What We Built
Key Features & Deliverables
Creator Command Center
Unified dashboard showing active campaigns, pending tasks, earnings, and performance metrics.
Real-Time Analytics
Live impression, engagement, and conversion data aggregated from all connected social platforms.
Automated Creator Payouts
Performance-based payout engine with Stripe Connect disbursements and tax form management.
Campaign Approval Flow
Configurable multi-stage content review with automated notifications and deadline tracking.
Brand Manager Dashboard
Full campaign control panel for launch, approval, optimization, and ROI reporting.
Multi-Platform Ingestion
API integrations with Instagram, TikTok, YouTube, and Pinterest for unified analytics.
How We Work
Our Process
Stakeholder Workflow Mapping
Interviewed creators, brand managers, and operations staff to map every workflow before designing a single screen.
Role-Based UX Design
Designed three distinct interface experiences (creator, brand manager, and admin) with a shared design system.
Platform & API Engineering
Built the React frontend, GraphQL API, multi-tenant data layer, and all social platform integrations.
Payout Engine & Compliance
Implemented Stripe Connect payouts, W-9/W-8 tax form collection, and automated 1099 generation.
Creator Onboarding & Rollout
Migrated existing creators to the new platform with a white-glove onboarding process and support documentation.
Measurable Outcomes
Results & Impact
What We Delivered
The Collective Voice SaaS platform launched to immediate adoption from both creators and brand partners. Campaign launch time dropped from days to hours. Creator satisfaction scores increased significantly as real-time earnings visibility replaced the previous weekly email reports. Brand managers could now launch and optimize campaigns without engineering tickets, reducing operational overhead by over 60%. The platform became a core competitive differentiator in Collective Voice's pitch to prospective brand partners.
"The SaaS dashboard Software Pro built for us is clean, fast, and exactly what our creator partners need. They truly understood our product vision and delivered it with precision. Our brand partners were immediately impressed by the analytics depth."
Sarah Mitchell
Head of Product · Collective Voice
Visual Showcase
The Finished Product
Technologies Used
